Table Of Content
- All CDA class days/times listed below are based on the Los Angeles PST time zone.
- Present your design concept
- Why is it better to avoid working on the concept and production-ready design simultaneously?
- Stop guessing about your digital experience with LogRocket
- Design thinking, explained
- The 5 Stages in the Design Thinking Process
But this is exactly why it is so helpful to have a delineated process like conceptual design to guide you through the messy work of creating ideas. But at the end of the day, getting a design of value will require both a great concept and a skilled designer. In this guide, we have explored the fascinating world of concept design, covering its core elements, principles, techniques, and tools. The concept design for Dyson vacuum cleaners centered on the use of cyclonic separation technology. This approach utilized centrifugal force to separate dust and debris from the air, effectively eliminating the need for bags and maintaining consistent suction throughout the cleaning process.
All CDA class days/times listed below are based on the Los Angeles PST time zone.
For example, on testing a prototype, teams may discover something new about their users and realize that they must redefine the problem. For example, teams may jump from the test stage to the define stage if the tests reveal insights that redefine the problem. Or, a prototype might spark a new idea, prompting the team to step back into the ideate stage. Tests may also create new ideas for projects or reveal insights about users. These stages are different modes that contribute to the entire design project rather than sequential steps. The goal is to gain a deep understanding of the users and their ideal solution/product.
Present your design concept
The design thinking process starts by looking at the needs, dreams and behaviors of people—the end users. The team listens with empathy to understand what people want, not what the organization thinks they want or need. The team then thinks about solutions to satisfy these needs from the end user’s point of view.
Why is it better to avoid working on the concept and production-ready design simultaneously?
City Unveils Final Draft Concept Design of Fourth Resiliency Park - TAPinto.net
City Unveils Final Draft Concept Design of Fourth Resiliency Park.
Posted: Mon, 11 Dec 2023 08:00:00 GMT [source]
This model balances expansive thinking with focused execution to ensure that design solutions are both creative and practical. It underscores the importance of understanding the problem thoroughly and carefully crafting the solution, making it a staple in many design and innovation processes. In the “Ideate” phase, the team synthesizes the insights gained to brainstorm a wide array of creative solutions. This stage encourages divergent thinking, where teams focus on quantity and variety of ideas over immediate practicality.
Transition to the ‘Detailed Design’ Phase
It involves imagining unique ways to solve it, and developing those ideas into tangible solutions. Concept design is an integral part of the design process, as it lays the groundwork for the subsequent stages of development, such as detailed design, prototyping, testing, and production. Concept design focuses on generating, evaluating, and refining ideas, ensuring that the final design is both innovative and user-centric. Tools like Microsoft PowerPoint, Apple Keynote, or Google Slides help designers create visually engaging presentations to showcase their concept designs to stakeholders, clients, or team members.
Stop guessing about your digital experience with LogRocket

Civilizations like the Greeks, Egyptians, and Romans approached concept design with a mixture of utility and reverence for the divine. Allows for content and ad personalization across Google services based on user behavior. In the Define stage, you will organize the information you have gathered during the Empathize stage. You’ll analyze your observations to define the core problems you and your team have identified up to this point. Defining the problem and problem statement must be done in a human-centered manner. The design sprint is a very structured version of design thinking that fits into the timeline of a sprint (a sprint is a short timeframe in which agile teams work to produce deliverables).
This is called the prototype or mockup — a model that others can examine and provide feedback on. It doesn’t have to be perfect — it’s a blueprint, not a final product — but it should give your client a strong impression of what the finished design could look like. One example of a design concept is using a minimalist approach, which is popular in technology design. This kind of design concept strives for simplicity and functionality, where forms are reduced to their essential elements to result in a clean aesthetic. Emphasizing user experience and functionality, the minimalist design should be easy-to-use and free from unnecessary details.
Legacy Deluxe Rescue Bots Chase Concept Design Coming Soon - Tformers.com
Legacy Deluxe Rescue Bots Chase Concept Design Coming Soon.
Posted: Mon, 02 Oct 2023 07:00:00 GMT [source]
Design thinking mindsets are how individuals think, feel and express themselves during design thinking activities. It includes people’s expectations and orientations during a design project. In the diverging “Discover” phase, designers gather insights and empathize with users’ needs. More than a process, the Head, Heart and Hand framework outlines the different roles that designers must perform to create great results.
The 5 Stages in the Design Thinking Process
A menstrual cup caters directly to women’s needs, offering a sustainable and convenient solution. The project went beyond providing a physical product; it aimed to reshape perceptions, advocate for women’s health, and promote responsible consumption. The menstrual cup was designed to be easy to use, comfortable, and durable, reducing waste from disposable products.
Information is continually used to inform the understanding of the problem and solution spaces, and to redefine the problem itself. LA New Product Development Team is a comprehensive product development firm, offering services ranging from idea generation and product design to manufacturing and marketing. LANPDT collaborates with startups and established businesses to transform concepts into market-ready innovations. These tools and techniques help designers communicate, visualize, and refine their ideas throughout the design process.
However, as the bags filled up, the vacuum cleaners often experienced a significant loss of suction, resulting in inefficient cleaning performance. They can be used to create shapes, define boundaries, indicate movement or direction, and establish visual hierarchy. Lines can be straight or curved, thick or thin, and can vary in style, such as solid, dashed, or dotted. A prototype takes the mockup to the next level — it’s an interactive version of the product, with internal links, playable videos, and more. These could be logos, menu designs, animations, colors — anything and everything which inspires the designers. Try to find out where competitors have made mistakes in the past, and which are the most important functions/features to users.
Don Norman takes HCD a step further and prefers the term People-Centered Design. Teams often use design thinking and agile methodologies in project management, product development, and software development. These methodologies have distinct approaches but share some common principles. “Hand” signifies the practical execution of ideas, the craftsmanship, and the skills necessary to turn concepts into tangible solutions. This includes the mastery of tools, techniques, and materials, as well as the ability to implement and execute design ideas effectively. It’s a design that should consider technical constraints and cost-of-production limitations.
His research focuses on product development and technical project management, and has been applied to improving complex engineering processes in many industries. Repeating this loop of prototyping, testing, and gathering user feedback is crucial for making sure the design is right — that is, it works for customers, you can build it, and you can support it. Imagine you are designing a new walker for rehabilitation patients and the elderly, but you have never used one. Certainly not, if you haven’t extensively observed and spoken with real customers. There is a reason that design thinking is often referred to as human-centered design. The seeds sown in the concept design stage begin to sprout here, as the project starts taking a more tangible shape.
Form is the three-dimensional representation of a shape, encompassing height, width, and depth. In concept design, form is crucial for defining the structure, volume, and physical aspects of a product. Designers must consider how form impacts the product’s functionality, ergonomics, and visual appeal. It can be positive (filled with an object or color) or negative (empty, open).
It is the duty of the conceptual designer to integrate client branding effectively to meet both the client’s and their audience’s expectations. Understanding these components underscores the multifaceted nature of concept design. It’s not merely about creating a visually appealing design but ensuring that the design is practical, compliant, within budget, and meets all stakeholders’ needs.
Our studio has developed for Universal, Disney CA, Disney Epcot and various groups within S. The goal of all the steps that come before this is to have the best possible solution before you move into implementing the design. Your team will spend most of its time, its money, and its energy on this stage. It was only part of the solution, but if the idea had been rejected outright, or perhaps not even suggested, the company would have missed an important aspect of the solution. Infeasible ideas can generate useful solutions, but you’d never get there if you shoot down every impractical idea from the start. It lays down a robust foundation for the next phases of design and serves as a beacon, guiding decision-making as the project progresses.
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